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We are in our third year of advertising with KFI. Our success in utilizing KFI’s personality endorsements has been so extraordinary that we have increased our spend more than ten fold and are now rolling out the model we established at KFI on News Talk Stations nationwide. We also attribute a large part of our success to the guidance of our KFI Sales Rep, Dan Granger.”Scott A. MacDonell
Vice President of Consumer Marketing
LegalZoom.com“It has been an absolute pleasure to have Dan as our Account Representative. Dan’s performance with our company has been exemplary. He always stays on top of and follows through on pending issues. We find Dan to be trustworthy, honest and accessible when we need him. It’s refreshing to deal with someone who truly cares about us and does everything in his power to look out for our best interest. We very much enjoy doing business with Dan.”
Pat Jessup
Executive Director
Cars 4 Causes“Being in a highly competitive commodity industry where there is little differentiation, standing out from the competition is extremely difficult. Daniel Granger took the time to analyze our unique value proposition to help shape our differentiating message through radio advertising. His attention to current industry messages and recognition of how we could place a distinct voice among the noise our competitors create has lead our radio campaign to become a great success. We have achieved a 300% greater response rate than initially anticipated as well as increased closing ratios and ROI.”George L. Bowen
Director of Marketing
Calmerica Mortgage Company
“Dan Granger brought a refreshing change to dealing with radio sales personnel. He was able to "think outside the box," while maintaining high professional standards for customer service. His creative thinking also saved us money while maximizing our limited radio budget.”Timothy J. Robertson, M.Div.
Biola University
School of Professional Studies
FAQ
1 How much does it cost to advertise on radio? (Answer available at bottom of page)
2 How long will it take for my advertising to start paying for itself? (Answer at bottom of page)
3 How long should my commercials be? (Answer at bottom of page)
4 Should I voice my own commercials? (Answer at bottom of page)
5 Should I get a personality endorsement? (Answer at bottom of page)
6 Should I advertise seasonally or annually? (Answer at bottom of page)
7 Do I have to pay in advance? (Answer at bottom of page)
8 Do you think it’s funny to bait me with these questions and not give me any real answers? (Answer at bottom of page)
Answer: It depends. Unfortunately, you are looking for a simple answer to a complex question. I’ll be happy to elaborate on this if/when we talk. |
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